SOLTOS EM FLORIPA

“What the most weird thing you've done to gET into a reality show?”

I made nothing and I was selected. But wait. It was not to be in front of the hidden cams: it was to create the show. An awesome experience, that went beyond of advertising at all. My duty was to create it since the concept, name, presentation, divulgation and content generation. That's why I wanna show you this project.

Name

First of all, we had to find tension in this show. There was no prize at the end, there was no confinement, people could stay and leave the house. So, the missing of tension and the format - with celebrity comments - brought us a name and a concept: Soltos. No rules, no limits.

presentation

After that, we had to introduce the participants. As they were not famous people, it could not be just a simple presentation, but “Soltos” characters from real life. So, I wrote a questionnaire bringing these nuances to the fore. With all captured, we put all the stuff together in individual and collective scripts in order to count a true story.

Trailer

It was an 8-episode program with an hour each and a special element: Brazilian celebrities comment on the main scenes throughout the episodes. All this watching out the spoilers.

Promotional photos

Could create do this without: Diego Silva, Alexandre Prado and Jade.