start something priceless

"Being part" has never been so important. Not only for people's lives, but also to help solve their problems.

That's why Mastercard Brasil created a movement called #JoinIn. Inviting everyone to make part of the lives of those most affected by the Coronavirus.

Live concerts

To get people's attention, we brought unprecedented meetings between Brazilian music stars. While enjoying the show, people were able to make donations through the QR Code.

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Tv film

Then we encourage people to use Mastercard contactless payment saying that this choice would make a priceless difference other people's lives. Like butterflies effect, each transaction would mean a meal donated to those most affected by the pandemic.

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Could not create this without: Diego Silva, Alexandre Prado and Tom Gil