islanded with beats

The 1st reality show 9:16 ever

In 2021, the biggest popular party in Brazil was unable to leave home. So, Beats took all this fun to Instagram. We transformed the carnival of the Brazilian popstar Anitta and her 11 friends into an online reality show on an isolated island where the public could enjoy and interact real-time on Instagram.

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Case study

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Could not create this without: Diego Silva, Alexandre Prado, Erika Igue, Vivi Araújo, Letícia Kohanoski, Brenda Band.